The Triads concept was born in 1988 at 274 Linthorpe Road in Middlesbrough. The store rapidly gained a reputation for quirky, cutting edge fashion offering a fresh alternative to an increasingly demanding public. The decision was then made to re-locate the company to larger, more central premises at 54-56 Albert Road, Middlesbrough. The new store featured collections from Stone Island, Vivienne Westwood, Paul Smith and Stussy amongst others.