We wanted to take a fresh look at Europe. We wanted to give our customers a newfound sense of freedom, holidays that offered something new: a fresh way to experience outdoor living, with opportunities for adventures on their doorstep. Or, technically, back then, just outside their tent flap!
A place that made outdoor living fun, and easy.Fifty years later, we might have grown up (and that outdoor living is a whole lot more comfortable!) but we’ve not lost our sense of wonder, wherever we may find it.