In 2010, Danny Toffel founded ChrisElli after the unprecedented success of his main enterprise Watches2U.
Taking inspiration from his two beautiful daughters, the family-man opened the doors of his store in Wiltshire with the mission of providing high end brands for all the family to enjoy. Thanks to a loyal customer base and a pristine reputation, the store flourished and the flagship boutique was launched in Brighton the very same year.
In 2013, ChrisElli entered the digital world with the launch of our website, enabling us to showcase an even larger portfolio of enviable fashion brands.