Born in the 1920s, Al's Sporting Goods began as a small tackle/bicycle shop in Logan, Utah, founded by Alvin "Al" Moroni Larsen with just $500 and a dream. Al Larsen, who had lived through the Mexican revolutionary war of 1912, gradually expanded the store, adding fishing tackle, guns, ammunition, and more. Today, it's a complete sporting goods store, serving outdoor enthusiasts from fishing to skiing.